Brand Design for Nan Street
Branding, 2023
Client: Nan Street
Design: Jie Shuai
Nan Street, located in Xinchang County, Shaoxing, is a historically rich cultural street undergoing revitalization. To reshape its identity and connect with younger audiences, I drew inspiration from the structural form of the Chinese characters “南街” (Nan Street) and incorporated architectural elements unique to the local context. The resulting visual identity merges tradition with modern aesthetics, reimagining Nan Street as a vibrant cultural destination that resonates with both locals and visitors.